Hollywood working for . . . the church? Apparently, as Hillsong just signed with the William Morris Endeavor (WME). This is the first instance of a major Hollywood talent agency working on behalf of a church.
WME previously catered to faith-based audiences, representing clients such as Joel Osteen, T.D. Jakes, and LightWorkers Media. The agency plans to assist Hillsong expand its TV viewership and produce new digital content.
Not that the Pentecostal church of nearly 100,000 weekly attendees needs much assistance. With services in 11 countries and over 10 million social media followers, the church has sold more than 12 million records worldwide.
Much of Hillsong’s success is credited to its pop-style worship, attracting multiple celebrity churchgoers. From Justin Bieber and Kendall Jenner to Vanessa Hudgens and Selena Gomez, young stars tweet and share about their Hillsong worship experiences.
“Our singular, all-consuming passion is to build God’s Church and Kingdom on the earth, and see everyday people released into their purpose and calling,” senior pastors Brian and Bobbie Houston shared on the church website. The married pastors started the church in Australia 32 years ago.
“We believe in people – we believe in their potential and we believe in their amazing capacity to influence the world with good,” the pastors wrote.
WME’s upcoming plans for this megachuch? Previous arrangements hoped for a church documentary to be released in April, but plans with Warner Bros. fell through.
“It’s our hope that by sharing an up-close and unvarnished look inside our music and lives, we can shatter pre-conceived notions of what it means to follow Jesus in today’s modern world,” Brian and Bobbie’s son, Joel Houston, told the Christian Post.