Blogger and mom of three, Stephanie Giese, wrote a blog post – “A Target Intervention on Behalf of my Daughters” – in which she called out the corporation’s girls’ clothing.
Giese wrote the post, published on her blog September 20, in the form of a letter, and to her surprise it made national attention, and Target responded.
In her original post Giese used humor to express her serious concern. She told Target “You are making our daughters’ clothes wrong.” She also made it clear that Target would always be her first choice, which is why she holds them to a higher standard.
“You’ll always be my first choice,” she wrote, “But you have a problem, and for too long I have allowed my checkbook to make me an enabler. The worst part is that my children are involved in this cycle. It stops now. This is an intervention for your own good.”
She wrote that Target’s 5T shorts are very tight on her five-year-old daughter, who is slim, and the same shorts fit her two-year-old daughter, who weighs 25 pounds.
“I’m sure you [Target] already know this, but your size 5T shorts are actually smaller than many size 2T shorts made by other brands.” Giese wrote. “Why are you [Target] offering my kindergartener clothes that are sized for children less than half her age?”
In Giese’s update post she compared Target’s girl and boy sizes. She measured a pair of girls’ XS Cherokee jean shorts and a pair of boys’ Shaun White shorts in the same size. The girls’ seam: 1 inch. The boys’: 6.5 inches.
She also compared girls’ and boys’ shirts and ran into the same problem: the girl shirts were drastically smaller than the boys’ — cut to be very snug to their small bodies.
She took pictures of the shirts to show the difference, and said “I have no idea why an XS shirt, size 4/5, needs to curve like that to show the shape of a young girl’s body, a body that hasn’t even developed the curves that a woman’s shirt in that same cut would be trying to feature.”
Giese got in contact with the Target Corporate Headquarters and they responded in a big way.
“I am beyond thrilled to announce that I am going to start working with Target towards change, starting in my own house,” she wrote. “They have asked me to provide them with some specific feedback about children’s clothes and I am going to start working towards a behind the scenes partnership with them to get more of what moms and girls want into their stores.”
In her update post she thanked Target for hearing moms’ voices and taking their concerns seriously.
“The good news is that Target is listening to us,” she wrote. “They want to know what moms and dads are looking for when we purchase clothes for our kids. They heard us and they recognize that there is a problem. And they have promised to start working with me to fix it.”